You have taken the first step and acquired some PLR content. But how do you use it to your best advantage while avoiding roadblocks? Yes, there are roadblocks with PLR Material.
Search engines such as Google are trying to feed surfers relevant results and to do that, along with a few other things, they scan the on-page content. If you think that having the same content on two different sites gives you two chances to be ranked high in the results, think again. They got wise to that trick a long time ago.
Search engines have complicated algorithms that can be difficult to reverse engineer. But one thing is certain: if the exact same content is used across multiple websites, you WILL suffer a duplicate content penalty. This goes for any content including eBooks and articles.
Rewriting PLR content is the best way to deal with that problem. Yes, it takes a little more work, but it’s the only guaranteed way to make sure your material will get a good ranking.
How much is enough?
The next big question everyone asks is “How much of the material do I need to rewrite?”
It’s difficult to know exactly how much to change, but your best bet is to shoot for about 10% of the content. For example, out of a 500 word article, that’s only 50 words – less than one paragraph’s worth over all. Which is fairly easy to accomplish even for someone who has no writing skills.
Tailoring content has another advantage. You can give your site a unique ‘flavor’ by modifying the PLR article to something that sounds more like how you would write.
When you do that with a number of articles, you are pretty much guaranteed to differentiate your site from your competitor. That keeps visitors and customers loyal, because then you are the only one in the world with exactly that content. After all, there are lots of actors in the world, but there’s only one Robert Pattinson (he plays the vampire in Twilight for all you going WHO?).
Of course, you could avoid the duplicate content issue entirely by writing every article from scratch. That’s time consuming and not everyone has the interest or ability. To run a successful site, you have lots of things to do every day. Whatever time you spend writing, you’re not doing those other things.
Unless you are a seasoned writer, starting from a blank page is obviously much tougher. It’s a lot easier to re-write something than to write from just a topic idea. Changing a phrase here or an example there is easy and the writing that’s already on the page stimulates you to think of alternatives.
Quality counts, too. You may not have the ability or interest to write great content, content that attracts visitors and backlinks. Even if you can, it takes time to do well. If you don’t take the time, you’ll end up with content that isn’t polished. That turns people off which is generally not a good business strategy.
It’s much quicker and easier to modify good quality content to avoid a duplicate content penalty and make it your own than it is to fix up junk. You can polish good chrome to a shine in a few minutes. If it’s rusty, you’ll spend all day!
There are a lot of locations on the Internet that offer PLR content and PLR Articles but be careful as the quality can vary a lot. One location I found is a Free Liftetime Membership site located at www.theplrstore.com.
So in conclusion make sure you always rework PLR Material in order to “Make It Your Own”!